Singapore Property Strategist

Upgrade without overstretching.

HDB to condo, or condo to landed. You see your numbers, your timing and your exit before you view a single unit. Then the move is a plan, not a gamble.

8 questions, about 2 minutes. No email needed.

Justin Kong, Singapore property strategist
★★★★★4.9 from 130+ Google reviews
700+Properties transacted
Since 2003Every market cycle
Top 7%PropNex Annual Award 2026 (#772)

Every cycle since 2003

2003SARS. I started here.
2008Global financial crisis
2013TDSR introduced
2018ABSD raised
2020COVID
2021–24Round after round of cooling measures
TodayWhere we are now, and what changes for the next cycle.

Every one of these was called the end of the market. Each time, the people who panicked lost the most, and the people who understood the fundamentals quietly built wealth. That is why I work from numbers instead of headlines.

The method

M2RP (Minimise Risk, Maximise Profit)

I studied mechanical engineering before I sold a single property. Numbers rarely lie. M2RP is the framework I have used since 2010 to turn a property decision into something you can actually check.

See your real numbers

Understand your real budget, your monthly commitments and your safety net. Not just for the purchase, but for every month after you move in.

Map the timing and the exit

Where we sit in the cycle, your MOP and lock-in dates, and who will be able to afford your unit when you want out. Entry only matters if the exit works.

Move on a plan

You choose the property last, once the plan is set. That is the opposite of how most people do it, and it is why they overstretch.

Verified reviews

What clients said on Google

4.9 out of 5 across 130+ reviews. Each one links straight to the review on Google, so you can check it yourself.

★★★★★

Justin was very reliable and responsible as he helped us sell our EC in Jun 2021 and looked for a temporary accommodation while we await the handover of our ideal unit. All 3 processes were handled admirably by Justin and we were reassured of everything going according to our plan and timelines despite the ongoing covid situation and restrictions on viewings. Thank you Justin for ensuring the smoothness and relieving much of our stress! Strongly recommend your services to all 👍🏻😃

★★★★★

Having the support of Justin is a wonderful experience. There is responsibility and expectations are met in every way. I have been using his support for more than 15 years now., highly recommended,

★★★★★

Justin is a very reliable real estate consultant who's passionate in helping all his clients, I'll highly recommend anyone who needs help in making their next big property decision to reach out to him!

In their own words

Clients, on camera

Real clients talking about what worried them before we started, and what actually happened.

Client video: The condo was not the answer

The condo was not the answer

Two kids, two dogs, and months of viewings that kept circling the same question. The numbers pointed to a newer HDB near an upcoming MRT. More space, better connectivity, and their savings still intact.

Randy and Linda, permanent residents
Client video: Fifteen agents told them the $142,000 was gone

Fifteen agents told them the $142,000 was gone

A sound 2019 plan had run out of runway, and a loan tenure that had grown too short looked like the end of it. The numbers said otherwise. Today they live in one condo and rent the other, with the ABSD recovered.

Kelly and Mr Lau
Client video: Sell, buy, renovate, move in. Before the baby.

Sell, buy, renovate, move in. Before the baby.

Four steps, each one depending on the step before it, against the only deadline that never moves. The sale and the purchase were negotiated to land in sequence. They were in before the baby arrived.

Jeremy and Thaiibah, upgrading with a second child on the way
Case studies

How it was planned, and how it worked out

No addresses and no client names. Just the situation and the outcome. For one client's full fifteen years across three homes, see a client's journey.

SINGLE BUYER · 2017

The condo she could buy was not the condo she could carry

She had the savings and the CPF for a resale condo near her parents. On one income, the loan needed to close the gap would have stretched her monthly commitments for years. She bought a resale flat in the same area instead. She is still there.

NEW LAUNCH · 2018

They asked me to price their home low. I said no.

They wanted to sell fast to fund a launch near their parents and were ready to take less to do it. Their numbers said they did not have to choose. They kept the first home, bought the launch, and rent the original out today.

RESALE SALE · 2019

The plan only worked if the market did them a favour

To fund the condo they wanted, they needed to sell $100,000 above market and give up their safety net, and would still have been short in cash. They waited instead. Two years later they sold at a stronger price and moved into a four-bedroom condo, safety net intact.

Find out where you actually stand.

Take the two-minute Upgrade Readiness Check, or send one word on WhatsApp and I will tell you what I would look at first in your situation.

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